E-commerce · Great store, rigid URL structure.
Shopify SEO & SEO-safe redesign
Shopify forces /collections/ and /products/ paths and can expose the same product on multiple URLs. We fix the canonical and internal-link logic, structure collection and product pages for intent, and run migrations without losing the rankings your catalog already earned.
What we handle on Shopify
- Canonical control for duplicate /collections/.../products/ paths
- Collection + product page structure for commercial intent
- Blog under /blogs/ wired into the silo, not orphaned
- Migration to/from Shopify with full URL parity
The trap to avoid
Shopify's duplicate product URLs and forced paths quietly split authority. Getting canonicals and internal links right is where most Shopify SEO is won or lost.